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CASE STUDY

Mazda Approves Whisp Drive As The First
Tap-To-Text Solution

Following a successful nine-month pilot across 11 Mazda dealerships, Whisp Drive was approved for the Mazda Digital Certified Program and became the first provider in Mazda's dedicated Tap-to-Text category.

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KEY OUTCOMES

2X More Leads Captured

Eliminating traditional forms increased customer engagement opportunities.

2X Higher Contact Rates

Verified mobile numbers improved dealership connection rates.

27% Increase In Vehicle Sales

Participating dealerships reported measurable sales growth.

OVERVIEW

Removing Friction From The Customer Journey

Mazda recognized that traditional website lead forms were creating unnecessary friction for today's mobile-first consumers.

Long forms, multiple fields, and delayed responses can create barriers that prevent potential customers from engaging with a dealership. Mazda partnered with Shift Digital and Whisp Drive to evaluate whether a new approach to lead capture could improve customer experience while generating better dealership outcomes.

✕ THE CHALLENGE
  • Traditional Lead Forms Require manual entry and delayed follow-up.
  • Consumer Expectations Changed Modern buyers expect immediate engagement.
  • Lost Opportunities Many shoppers leave before completing forms.
✓ THE SOLUTION
  • Tap-To-Text Engagement Customers start a conversation instantly.
  • Verified Mobile Numbers Every lead includes accurate contact data.
  • Real-Time Lead Delivery Dealerships engage customers while intent is highest.
THE PILOT PROGRAM

Evaluated Across 11 Mazda Dealerships

Mazda and Shift Digital launched a nine-month pilot program to determine whether removing friction from lead capture could improve customer engagement and dealership performance.

Customer Adoption

Measured shopper willingness to engage through text messaging.

Lead Volume

Evaluated whether simplified engagement increased lead generation.

Contact Rates

Tracked dealership ability to connect with customers.

Sales Performance

Measured business impact from improved engagement.

RESULTS

Proven Results From A Real-World Pilot

2X More Leads Captured

Participating dealerships engaged customers who may have otherwise left the website without taking action.

2X Higher Contact Rates

Verified mobile numbers and real-time delivery dramatically improved customer connection rates.

27% Increase In Vehicle Sales

Dealerships reported increased sales attributable to customers engaging through the platform.

Better Customer Experience

Customers connected instantly through a familiar text messaging experience.

SECURITY & COMPLIANCE

Successfully Completed Mazda's Review Process

Whisp Drive completed Mazda's security and compliance review, validating platform security, data handling procedures, integration architecture, and operational processes.

PROGRAM APPROVAL

Mazda Created A New Tap-To-Text Category

  • Approved For The Mazda Digital Certified Program
  • Approved Messaging Provider
  • Eligible For Mazda Co-Op Funding
  • First Provider Approved In The Tap-To-Text Category
  • Only Provider Approved In The Category
WHY TAP-TO-TEXT

Built For Today's Mobile-First Consumer

Consumers increasingly expect immediate, mobile-first interactions. Traditional forms introduce friction at the exact moment customers are ready to engage.

Tap-to-Text removes that friction by allowing customers to initiate a conversation instantly through a simple text interaction.

Ready To Capture More Verified Leads?

See how Whisp Drive helps dealerships replace outdated lead forms with instant customer engagement.

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